DEDICATED TO BUILDING SUSTAINABLE BRANDS

We ask the questions needed to uncover the exhilarating truths and have the design expertise to transform them into aesthetically pleasing content that empowers, and shape brands for the future.

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ABOUT: About

WHAT IS A BRAND?

A brand is more than just a logo, catchy tagline, or even an Instagram page. It’s desirable intellectual property, shaped by authentic values and centres around a distinct graphic identity used to personify a product, service, and concept. When planned, designed, and built by dedicated, design-focused brand architects, a brand can establish a perfect place in history – a home to unite and inspire generations of supporters.

WHERE IS THE OPPORTUNITY?

The genuine opportunity is connected to how a brand is personalized and established using distinct language, photography, and graphic treatments. There are specialized art, design, and creative skills related to building a brand, which is why most brands fail to reach their true potential. Our adaptive creative style and effective application of professional graphic design skills, combined with a sophisticated combination of brand strategy and positioning foresight, allow us to uniquely customize aspects of what is already working in the marketplace to unite and inspire generations of supporters.

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DEDICATED
BRAND ARCHITECTS

We help companies to establish a perfect place in history by developing the frameworks and visual standards necessary to guarantee consistency at every angle. Our success is built with a people-first design focus and dedication to the methodical art and design that goes into creating a brand. Similarly to how form follows function, it’s a scalable plan – A plan design and build process inspired by years of cross-functional collaboration and a thorough understanding of brand architecture and development. Through decades of content creation and marketing experience, we have also acquired a strong intuition for learning and asking the right questions — We ask the questions needed to uncover the exhilarating truths and have the design expertise to transform them into meaningful experiences that empower and shape brands for the future.

BRANDS THAT INSPIRE

We know the potential that lives in a brand is undeniable, and to say that it plays a key role in business would be an understatement. Brands allow us to do what we love, so we keep our skills sharp and prepare for all kinds of creative challenges with curiosity, enthusiasm and focus. We believe brands unite us, and we want to build brands that can last forever, a home for generations of supporters to rally and celebrate together.

DO YOU HAVE A QUESTION?

OUR FOUNDER

Shawn began his professional career in 2004, working for a mid-sized marketing agency in Toronto. Seven years later, Shawn was hired by Canada’s largest printer, where he collaborated on the weekly Canadian-wide flyer program.

In 2012, Shawn joined Moulding & Millwork as the first recruit in a newly formed marketing and creative department to help rebrand the company to Metrie and introduce a new product line to support an updated strategic direction. Over the following nine years, he would plan, design and build over 1000 marketing-led initiatives through the entire design cycle. Shawn led Metrie's brand and sub-brand evolutions, and visually integrated customer and partner brands effectively for co-branded efforts. Shawn is accustomed to providing design and creative leadership to address all areas of business.