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WE BELIEVE IT’S THE BRANDS THAT UNITE US

After working in world-class organizations and with 20 years of experience helping businesses plan, design and build brands, our founder, Shawn Smith, saw an opportunity to help organizations realize the capacity of an architecturally designed brand.

PORTFOLIO: About

Decades of Evidence

SHAWN'S PORTFOLIO

As a people-first design-focused brand architect, a large part of Shawn’s business and marketing knowledge is thanks to the fantastic cross-functional teams he has been a part of. After 20 years of helping businesses plan, design, and build brands, he has founded this human-centered creative services agency. We help businesses establish a perfect place in history, as evidenced by a portfolio spanning two decades, several industries, and clients of all sizes.

 

Here’s a look at some of Shawn’s work before Travis and Jacks.

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A DESIGNER-LIKE EXPERIENCE FOR YOUR HOME

Shawn collaborated with internal teams and external agencies to develop brand identity, product naming and collateral resulting in an annual growth rate of 40%+ / year since 2017 inception.

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B & D CHALLENGE

Tasked with design and development for a campaign to target Builders, Designers and Architects, Shawn and the internal team...

EXPERIENTIAL
DESIGN

Prioritizing customer interaction, Shawn, and the internal team, with the help of outside vendor support, were tasked with creating...

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ENGAGEMENT & RECRUITMENT

Employee support is crucial for business success, and to engage a young group of professionals, Shawn was tasked with...

LET US KNOW HOW WE CAN HELP WITH YOUR NEXT PROJECT

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PRE-PAINTED MOULDING, 
FOR PROFESSIONAL RESULTS

Shawn collaborated with internal teams and external agencies to develop the brand identity for this pre-painted product line. Now sold in Lowes stores across North America, Shawn’s graphic design and brand work can be seen in sales collateral such as advertising, merchandising, and packaging.

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BRAND & CONTENT DEVELOPMENT

Shawn and the internal team, with the help of outside agencies, were tasked with designing
and developing a new product line...

THEMED EVENT

To help ignite the sales team, Shawn was asked to design a logo and theme for an event called ‘Shift.’ To heighten the attendee experience...

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COMMEMORATION LOGO

Any good business is built by lasting relationships, and to celebrate 25 years of partnership, Shawn was asked to design a logo that would commemorate the two companies... 

LET'S WORK TOGETHER ON YOUR NEXT PROJECT

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HUMAN-CENTRED
CREATIVE SERVICES

In the years from 2015-2021, Shawn would design and develop over 1000 marketing-led initiatives throughout the entire design cycle. As the Creative Services Manager for North America’s largest manufacturer and distributor of MDF mouldings, Shawn led the brand and sub-brand evolutions and helped to visually integrate customer and partner brands across all channels, fostering an 85% brand sentiment score in 2021.

PORTFOLIO: Projects

“Shawn is creative, professional, respectful, and someone who I would want to work with in the future.”

Bal Sahjpaul

Vice President, Digital Marketing
Grand and Toy

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SUSTAINABLE BRANDS REQUIRE 
A SOLID FOUNDATION

BECOME A CLIENT

Fergus, ON, Canada

647-965-3791

FEATURED WORK

S H A W N ' S   P O R T F O L I O

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